3.4 Industry Growth - Associated Segments
The most obvious industry segment to be associated with the NIG is the
IT industry. This segment’s growth and potential is already well
known, even to those who are not involveld in it. The scope of the
NIG also extends into several other industry segments, most of which already
exist and some, like the Interactive TV industry, is expected to emerge
and grow rapidly. As shown in Figure 3-4, the existing segments that
fall into the NIG’s core scope are the high growth-rate areas with much
market room to expand into (in this case, the US market was analysed).
The other relevant segments are mostly in the high growth-rate category
also.
Figure 3-4. Annual growth rates and US market shares of selected existing industry segments, and NIG scope coverage. Source: SRI International, 1994. (View larger version: 78k.)